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Abstract: The concept of the business analyst mindset, first outlined in the author’s book, is central to this presentation. We look at the key challenges of business analysis and discuss how to approach them with the right mindset. From solving the right business problem to taking responsibility for a shared understanding of requirements, to being part of the solution – the focus is on what makes a business analyst successful. The presentation will touch on each of the twelve BA mindset principles, providing practical advice on how to follow them in day-to-day life on a project. Contact: [email protected] Yulia Kosarenko is a consultant, author, speaker, and coach. Her career spans more than 25 years of bringing IT and business together through business analysis, architecture, analytics, communications, and change management. She is the author of Business Analyst: a Profession and a Mindset and Business Analysis Mindset Digital Toolkit and part-time professor at the Humber College in Toronto, Business Insights and Analytics program. Yulia is active in business analysis and analytics communities, leading webinars, participating in podcasts, coaching, and sharing her thoughts with LinkedIn communities. You can always find her at why-change.com.