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Creativity is a powerful force for social change. Learn how Creativity Pioneers are shaping our future by applying creative solutions to tackle the world’s most pressing global issues. We created this video in partnership with the Moleskine Foundation. Subscribe to Big Think on YouTube ► / @bigthink Can creativity really change the world? Creativity Pioneers argue that it can. By using art, culture, and imagination, these innovators are tackling some of the most pressing social issues of our time. From building recording studios in African prisons to using graphic novels to address homophobia, corruption, and environmental destruction, these visionaries are showing that creativity is more than just a luxury—it’s a powerful tool for global transformation. This message is clear: creativity is not just about producing art; it’s about fostering environments where innovative ideas flourish. It’s about combining the intellectual with the emotional, the practical with the poetic, and the local with the global. Read the video transcript ► https://bigthink.com/sponsored/creati... ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Member Get exclusive access to full interviews, early access to new releases, Big Think merch and more. https://members.bigthink.com/?utm_sou... ►Get Big Think+ for Business Guide, inspire and accelerate leaders at all levels of your company with the biggest minds in business. https://bigthink.com/plus/great-leade... ---------------------------------------------------------------------------------- About Adama Sanneh: Adama is the Co-Founder and CEO of the Moleskine Foundation. Adama brings a unique hybrid background in management and cultural studies to his work designing and building innovative organisations able to generate social impact. Adama graduated in Linguistic and Cultural Mediation from the University of Milan, obtained a Master in Public Management (MPM) from the Bocconi School of Management and a Master in Business Administration (MBA) from the University of Geneva. After graduating, he worked as a management and strategy consultant for various public and not-for-profit organizations among which the United Nations, in education, social entrepreneurship, and innovation. As the CEO of the Moleskine Foundation, he is committed to explore and leverage the intersection of business, education, culture, and social development to create new and meaningful public value.