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Healthcare Marketing in 2024: Navigating HIPAA and Data Privacy With Freshpaint's Ray Mina

In this episode of the HIPAA Insider Show, host Adam Zeineddine is joined by Ray Mina, Vice President of Marketing at Freshpaint. With over 20 years of experience in marketing and growth for startups, Ray shares valuable insights on the challenges healthcare companies face in light of changing regulations and the increasing importance of data privacy. Ray discusses: The biggest regulatory challenges in healthcare marketing today Transitioning to a proactive, ""safe by default"" approach in managing PHI Establishing a new software category in a highly regulated industry Best practices for compliant healthcare marketing campaigns How Freshpaint's Healthcare Privacy Platform helps safeguard and activate customer data The evolution of marketing and data privacy in healthcare Tune in for expert advice on balancing effective marketing strategies with HIPAA compliance and data protection in the healthcare industry. Connect with Ray Mina on LinkedIn:   / raymina   Learn more about Freshpaint: https://freshpaint.io Our sponsor: HIPAA Vault For more information on HIPAA Vault, visit https://www.hipaavault.com/hipaa-host... #hipaawordpress #healthcareit #hipaa #cybersecurity #wordpressplugin Become a podcast guest: https://www.hipaavault.com/podcast-gu... Join our Facebook group! https://www.facebook.com/groups/15542... Facebook:   / hipaavault   X:   / hipaahosting   Linkedin:   / vmracks-com---hipaa-web-hosting   Do you have any remaining questions, requests, or just want to chat with us? Email us at [email protected]!