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Scaling to Giants: Charting Your Course to Enterprise Customers

Many times, startups will find that they start selling to SMBs prior to going upstream and building their enterprise sales strategy. During this session, we’re going to walk you through how to know when it’s the right time to consider targeting enterprise clients and the factors to consider, along with: -Strategies for aligning your product roadmap with the needs of enterprise customers (without losing focus on your core market) -Key challenges faced by startups transitioning to enterprise sales and effective strategies to mitigate them -Critical differences in sales processes and negotiations when dealing with enterprise-level customers compared to smaller clients -Strategies for maintaining agility and innovation in product development while catering to the specific needs of large enterprise clients