Скачать с ютуб 🏟️경기장 이름이 수천억 원에 팔리는 이유 | ‘경기장 명명권’ 마케팅 🏟️ в хорошем качестве

🏟️경기장 이름이 수천억 원에 팔리는 이유 | ‘경기장 명명권’ 마케팅 🏟️

경기장 명명권은 경기장 명칭을 정할 수 있는 권리입니다. 짧게는 10년 길게는 30년간 계약이 이루어지면 그 금액은 수백 억 원을 훌쩍 넘기는데요 한 예로 2019년 캐나다 소재의 스코샤뱅크는 NBA 토론토 랩터스, NHL 토론토 메이플 리프스의 경기장과 20년 9,600억 원 명명권 계약을 맺습니다 다른 기업들도 경기장 간판이 비어있는 경기장들을 노리며 스코샤뱅크 못지않은 금액을 제안하고 있습니다. 경기장 간판에 기업 이름을 올리는 거뿐인데 천문학적인 금액을 지불하는 게 이해가 안 되는데요. 전문가들은 경기장 명명권 계약이 탁월한 마케팅 전략이라며 그 값어치를 충실히 이행한다고 주장합니다. 이번 비욘드 스포츠에서는 경기장 명명권 계약은 맺은 구장들을 살펴보고 그 구체적인 효과가 무엇이 있는지 알아보았습니다. 시청해주셔서 감사합니다! #명명권 #스타디움 #신세계 📰주요 참고 자료(제목/출처) A Brief History of Stadium Naming Rights / mentalfloss.com The Changing Landscape Of Stadium Naming Rights Deals / forbes.com What Are Naming Rights Deals In Major League Baseball Really Worth? / forbes.com New NFL Stadium In Inglewood Reportedly Lands Naming Rights Deal With Social Finance / forbes.com Anticipating New Sponsor For Superdome, New Orleans Saints Expect Same Successful Experiences / forbes.com "What's Really in the Package of a Naming Rights Deal?" Service Mark Rights and the Naming Rights of Professional Sports Stadiums / University of Georgia School of Law Are Football Stadium Naming Rights Undervalued? / duffandphelps.com New Research: Stadium Naming Rights / gmrmarketing.com Stadium Naming Rights Take Flight for Airlines / sportstravelmagazine.com Why Do So Many Banks Put Their Names On Stadiums? / businessinsider.com.au 🎥유튜브 영상 출처(제목/채널) *글자수 제한까지 기록했습니다. Best Of Zion Williamson _ 2019-20 NBA Season NBA The Smoothie King Vision Smoothie King #5 Michael Thomas (WR, Saints) _ Top 100 NFL Players of 2020 NFL Mercedes-Benz dropping name from Superdome, new sponsor search underway WWLTV Mercedes-Benz Superdome_ Longest Display Boards in the NFL Engaging Fans and Sponsors Panasonic North America Los Angeles Clippers to Los Angeles Lakers Conversion - January 8, 2017 STAPLES Center WMCT Magazine - TD Garden Change Over WMCT News Guide to Gillette Stadium _ Gillette World Sport World Sport AT&T Stadium _ Sign Installation FSG Make Connecting Possible Rogers Canada Rogers Centre Roof Opening New Electric Target Stores Internship Target Tour the Renovated Target Center and Mayo Clinic Square - Home of the Timberwolves and Lynx Association of Luxury Suite SOMETHING MORE THAN BEER' 1943 ANHEUSE PeriscopeFilm Stan Musial Hall of Fame Induction Anniversary St. Louis Cardinals Budweiser Beer Commercial #2 1960 MrAtomichunter 1970s ANHEUSER-BUSCH SALESMEN TRAINING F PeriscopeFilm Busch Beer Ad - April 1978 morrisonAV Vintage Old 1970's Anheuser Busch Michelob Be Vintage Fanatic Aerial Met Life Stadium All Island Aerial Ford Field Tour _ Detroit Lions _ Google Earth Studio Flyover SportLeagueMaps Go Inside Ford Field, Home of the Detroit Lions, After Its $100 Million Renovation Association of Luxury Suite Superb 4K Citi Field Aerial Footage All City Aerial Best Of LeBron James _ 2019-20 NBA Season NBA Back to School Funny Staples Commercial candihanks Vince Carter Ultimate Toronto Raptors Mixtape! (1) NBA Scotiabank _ Everyone's Different Scotiabank Air Canada Centre sign comes down ahead of name change CityNews Toronto Best of the Golden State Warriors! _ NBA Finals 2015-2018 NBA Warriors Ground_ Chase Center Golden State Warriors Day in the Life of a Corporate Banker _ J.P. Morgan jpmorgan The New Warriors Ground_ A Tour of the Chase Center in San Francisco NBC Bay Area Giants plate 10 runs in win vs. the Angels _ Angels-Giants Game Highlights 8_20_20 MLB Oracle Park' Is The New Name Of The SF Giants' Stadium KPIX CBS SF Bay Area Coors Light Never Stops Commercial Hurlbut Academy Welcome back to Heinz Field! Everything to know, before you go. Heinz Field Ed's Heinz Ad Heinz Ketchup #1_ Tom Brady (QB, Patriots) _ Top 100 Players of 2018 _ NFL NFL 최상의 저자극 면도, 플렉스볼 기술이 더해진 스킨텍 _ 질레트코리아 Gillette Korea 질레트코리아 Inside The $5 Billion SoFi Stadium Tech Vision Behind the Scenes of MASSIVE Double-Sided Videoboard at SoFi Stadium _ Los Angeles Rams Los Angeles Rams S&P 500 Chart Check _ Trading Nation _ CNBC CNBC 2019-20 NBA Brooklyn Nets broadcast intro_theme The Intros 2019-20 NBA Detroit Pistons broadcast intro_theme The Intros From The Ground Up_ Welcome to the Death Star (Ep. 12) _ Allegiant Stadium _ Las Vegas Raiders Raiders Raiders get keys to Allegiant Stadium. July 2020 Ron Futrell, Vegas Strong Sports Best Super Bowl ads _ CNBC International CNBC International Get Your Money Right® 2020 (_30) _ SoFi SoFi LA's $5BN Super Stadium The B1M SoFi's Anthony Noto_ Stadium naming rights will drive brand awareness CNBC Television Best Plays From Week 1 of Chargers 2020 Training Camp Los Angeles Chargers First Scrimmage Game at SoFi Stadium! _ Rams Training Days Los Angeles Rams Hollywood Begins Its Biggest Production_ The 2028 Olympics CBS Los Angeles Together _ Official Olympic Campaign _ Rio 2016 Olympic Games Olympic Sweatworking with Stephen Curry and Angela Davis, Presented by J.P. Morgan ChaseCenter Tailgate Fan_ Pittsburgh Steelers CBS Local Sports ...