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Driving traffic to your website via paid advertising may seem like a waste IF you are sending that traffic to the wrong page! In this episode we break down the differences between inbound & outbound traffic and describe how to build a landing page that can convert like crazy! 1. How to make sure your landing page will convert your paid traffic. 2. How to think about prequalifying traffic. 3. My top 3 psychological copywriting tricks. 4. What relationship the AD and the PAGE should have. ------------------------------- About Website Agency Secrets I built a multimillion dollar website agency that's created & maintained thousands of local business websites. The episodes of these podcast are some of the public speaking and webinar content I've shared over the years as we've grown our website agency. I hope you'll find them helpful as you seek to differentiate yourself online and serve as many people within your community as possible. Local businesses owning their markets through their websites. Enjoy a steady stream of website leads on autopilot, for free. It's possible and I'm here to show you how. This show is for any local business owner who is wanting to be perceived as the BEST in town for what they offer. It ALL starts with your website. Local Business Owners: It ALL starts with your website! Own your local market and become the go-to solution for anyone in your community looking for your services. Learn more about my agency coaching program at www.websiteagencysecrets.com