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Hilary Marsh: Digital Councils for Better Content Strategy | Episode 194 3 месяца назад


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Hilary Marsh: Digital Councils for Better Content Strategy | Episode 194

Organizations of all types and sizes struggle with presenting their content so that it both makes sense to readers and aligns with the organization's intentions. Hilary Marsh introduced the concept of the "digital council" to address this issue. Councils can take many forms, depending on the nature of the organization, but the intent always is to glue back together content that has been disconnected by organizational silos. https://ellessmedia.com/csi/hilary-ma... Content Strategy Insights interviews are hosted by Larry Swanson of Elless Media.

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