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Whatnot CEO Grant LaFontaine talks Growth Marketing Success

Matt and Grant LaFontaine talk about Whatnot's incredible success and the decisions and strategies used to get there. Grant touches on Growth Marketing, Niche Marketing and blending the two together using an engineer oriented team. If you like conversations like this, we have an excellent team of coaches working with dozens of world-class tech companies. They will be able to help you implement the Mochary Method customized for your company. If you are interested to find out more about our coaching, please visit coach.mocharymethod.com. Make sure to hit the like button, subscribe, and ring the bell for future content. 🔔 FULL AUDIO 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/episode/05Bi... CHAPTERS 📖 00:00 Intro 01:55 Growth Marketing at Whatnot 10:24 Directing your Engineers in Growth Marketing 13:44 Whatnot's Marketing Approach 19:53 Handling Niche Marketing 28:36 Product & Marketing Are One of the Same 34:03 Closing Thoughts SOCIAL 🐦 Follow Grant on Twitter:   / grantlafontaine   About Grant:   / grantlafontaine   Check out Whatnot: www.whatnot.com/careers Follow Matt on Twitter:   / mattmochary   About Matt: https://en.wikipedia.org/wiki/Matthew... Learn More About the Method: https://www.mocharymethod.com Video produced by:   / _rpgbx   Video edited by:   / medleysmind   Want to join the Mochary Method software team? 💻 Apply at https://mocharymethod.com/careers

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