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Rage-Baiting: The Viral Tactic You Need to Avoid

Okay, we’ve all seen it—those posts that seem designed just to make you angry. Yep, that’s rage-baiting, and it’s everywhere. In this episode, I’m breaking down what exactly rage-baiting is, why it works (ugh, thanks algorithms), and how it sneaks onto your feed. We’ll also chat about how it’s related to other viral tactics like clickbait, satire, and our chaotic cousin, shitposting. As always, I’m keeping it real. I’ll dive into why rage-baiting might drive engagement in the short term, but it can seriously hurt your brand in the long run. Plus, I’ve got some tips on how to steer clear of these tactics while keeping your content positive, authentic, and—most importantly—not rage-inducing. If you’re tired of seeing the internet become one big angry mess, this episode’s for you! Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/322 🎙️ Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews! 🔗https://onlinedrea.com/riverside 📅 Savvy Social School Workshop: For those in the Savvy Social School, don't forget our live workshop next week: "Profit from your POV." We're bringing you fresh strategies directly from the Andréa Jones marketing playbook. 🔗https://onlinedrea.com/school 00:00 Intro 03:02 Understanding Rage Baiting 07:06 The Difference Between Satirical Content, Click Baiting, and Shit Posting 12:16 The Harmful Effects of Rage Baiting 17:26 Creating Positive Content in a Viral World 22:34 Educating and Protecting Against Manipulative Tactics __________ → LISTEN TO THE PODCAST Tune in to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together. → Find out more: https://onlinedrea.com/podcast __________ → CHECK OUT ALL MY OFFERS: https://onlinedrea.com/everything → JOIN THE SAVVY SOCIAL SCHOOL PRO: https://onlinedrea.com/pro __________ Wanna connect with me further? Here’s where else I hang out online: https://onlinedrea.com   / onlinedrea     / onlinedrea     / onlinedrea     / onlinedrea   __________ → ABOUT ANDREA JONES Andréa Jones is the social media strategist helping brands with bold personalities, bold opinions, and bold ideas make bold moves towards elevating their thought leadership and growing their business using the power of social media. Ready for a light-on-your-feet approach to social media (no heavy lifting required)? Reach out to Andréa at onlinedrea.com or @onlinedrea on Instagram. __________ → TOOLS I USE: Social Media Scheduling: https://onlinedrea.com/metricool Podcast Recording: https://onlinedrea.com/riverside Live Streaming: https://onlinedrea.com/restream Camera: https://amzn.to/4b2GmLg Mic: https://amzn.to/2Xkpgrs Music: www.bensound.com