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Follow us on Instagram: / trufflenationschool Follow Creme Castle on Instagram: / thecremecastle Check out desserts from Creme Castle: https://cremecastle.in/ Learn about our Professional Pastry chef Courses: https://trufflenation.com/ Ever wondered how a small bakery turned into a massive online sensation? Join us as we dive into the sweet world of Creme Castle. Chef Veena, the baking mastermind behind this delicious empire, shares her inspiring journey from a home baker to a successful entrepreneur. Creme Castle started as a local bakery, quickly becoming a college campus sensation thanks to its customer-centric approach and customisable cake options. But the real magic happened when they transitioned to a 100% online cloud kitchen in record time. In this episode, Chef Veena spills the beans on how she scaled her business so rapidly, from her early days to the high-stakes world of Shark Tank. Learn the insider secrets, strategies, and mindset that propelled Creme Castle to the forefront of the online baking industry. They're not just baking cakes; they’re redefining the entire e-commerce food game. Curious about how they came up with their winning product line, built a loyal customer base, and cracked the code to online success? Tune in to discover the recipe for Creme Castle's extraordinary growth. This podcast is packed with inspiration, practical advice, and a whole lot of sweetness. Whether you're an aspiring baker or a business-minded foodie, you won't want to miss this episode. Timestamps: 0:00 - Intro 2:18 - Introduction to Chef Veena 3:22 - How did the chef learn to bake 4:59 - Importance of professional courses if you want to open your own bakery business 5:56 - The story behind their first bakery 7:09 - Who was the target audience and menu during that time 8:36 - Investment that went inside starting the first bakery 9:47 - The story behind the name of the business 10:24 - Time required to open the second outlet of Creme Castle 12:02 - How Chef Veena’s son Pranjay became the co-founder of Creme Castle 13:21 - What does Co-founder Pranjay looks after at Creme Castle. 13:50 - Numbers of cloud kitchens and dark stores of Creme Castle. 14:05 - Importance of cloud kitchen & dark stores 15:10 - thought process behind having cloud kitchens and dark kitchens 16:23 - how many cakes are produces in one day and the team required to accomplish it. 16:59 - Challenges behind running a big bakery business 18:21 - Delivery Process at Creme Castle 20:19 - Delivery management & product management on Swiggy & Zomato. 21:21 - How much time & how did they manage to create a vast product portfolio 22:30 - Shelf life of products at Creme Castle 23:37 - How do Creme Castle retain and hire staff. 25:12 - Things to keep in mind before opening a new Dark Store 26:22 - The testing process behind launching a new product 27:13 - Shark Tank experience & how it helped the business grow 28:41 - How can the bakery business go on Shark Tank 30-56 - Valuation for bakery business 31:54 - Tips for businesses planning to go on Shark Tank 32:58 - Tips for businesses planning to go on Shark Tank 33:46 - The process behind BlinkIt listing 34:51 - Growth of Creme Castle after listing on Blinkit 35:42 - Order base division between Website, Zomato & Blink 36:24 - Zomato cover shoot experience 37:24 - A day in Creme Castle kitchen 38:56 - Reason behind Creme Castle’s growth 41:30 - Advice for home bakers Watch our other podcasts: 1. • How To Win VIP Clients for your Baker... 2. • The Secrets behind Becoming a Masterc... 3. • Building 5 Successful Bakeries, Picki... 4. • Building an Online Baking Brand, Prof... 5. • Starting an All Women Cafe, Becoming ... 6. • From India to UK: Working as a Pastry... 7. • Award Winning Cake Artist Reveals How...