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One of the most notable shopping centers, Crestwood Plaza was the first regional mall in St. Louis, Missouri. For travelers on Route 66, it was a country-wide attraction from its opening in the late 1950s, thru to the 1980s, when the dream began to fall apart. They took every step to keep their relevance, expanding the plaza multiple times, eventually even enclosing the strip into a mega mall, but to no avail. How did this landmark in retail history become no more than a dirt mound? Learn the history of Crestwood Plaza: The Ultra Mall That Had It All. Co-writer, Rasheed Stevens @undergroundretail Special Thanks to Mark Zorensky (http://www.hycel.com) Exhilarama Promo from Marylyn Peklenk "River Falls Mall 1993" from Duke Marsh Crestwood Court photos from Wampa-One (Flickr: https://www.flickr.com/people/1158114...) Mike Kalasnik (https://www.flickr.com/people/1054240...) Select images from Tim Key, Labelscar.com, Missouri History Museum, BeltSTL.com, St. Louis Post-Dispatch, Trip to the Mall, and McBrideHomes.com Join this channel to get access to perks: / @postmortar 0:00 - Intro 0:27 - Post-War St. Louis 1:26 - The Zorensky's and Crestwood Plaza 4:16 - Mall Mania, a Struggle for Relevance 6:04 - Crestwood Plaza Becomes "The Ultra Mall" 8:42 - The 1990s, Crestwood's Last Hurrah 9:51 - Westfield Drops The Ball 11:12 - Dillard's Closes, "Crestwood Court" 12:15 - Macy's and Sears Call It Quits 12:47 - UrbanStreet Destroys History 13:19 - McBride's "Crestwood Crossing" is Unveiled Crinoline Dreams Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/b... On the Ground Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/b... Ultralounge Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/b... Videos and images used in this episode belong to their respective owners. Post-Mortar does not hold the copyrights for any material used. Alex Nuelle 2022