Скачать с ютуб Bringing personality to a brand - Inside Marketing Design at Buffer | S02 E05 в хорошем качестве

Bringing personality to a brand - Inside Marketing Design at Buffer | S02 E05

Hear about the frameworks and processes Julia uses to bring personality to Buffer's brand and operate as a team of one. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building! Buffer is a pioneer in the remote work space, and in this episode you'll hear from Senior Marketing Designer Julia Jaskólska about how she gets her work done as Buffer's only marketing designer. As well as the processes for planning and designing effective sites, Julia also shares her philosophy on building a brand, collaborating with developers and setting the marketing team up for "self service" in their design needs. LINKS Follow Julia on Twitter:   / juliaajaskolska   Check out Buffer: https://buffer.com Get more episodes at https://insidemarketingdesign.co TIMESTAMPS 0:00 - Introduction to Buffer 2:00 - The design team structure 4:00 - Work focus & responsibilities 8:00 - Project planning at Buffer 10:40 - Design process for the new homepage 15:30 - A/B testing & data 19:00 - Tools Buffer uses for the design process 23:15 - Web development 26:10 - Project management 29:00 - Collaborating with developers 32:55 - The Buffer brand 34:55 - Dealing with the workload as a solo designer 39:10 - Building a story brand 41:50 - "Self-service" design at Buffer 44:45 - What is Julia most proud of? 47:50 - Main takeaways & wrap up ----------------------------------------------- ABOUT THE SHOW 🎙️ Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face. https://insidemarketingdesign.co ----------------------------------------------- ABOUT THE HOST 🦄 Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life. Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: https://pages.charlimarie.com/marketi... ----------------------------------------------- Charli's Links: Website: https://charlimarie.com YouTube:    / charlimarietv   Design Life: https://www.designlife.fm Twitter:   / charliprangley   Instagram:   / charliprangley   Twitch:   / charlimarietv