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Ep. 48: Exploring Modern Music Marketing - From Spotify Ads to Email Campaigns with Joe Flip

If you’re a musician, chances are the "algorithm" has shown you ads for music it thinks you’ll love. Maybe you’ve clicked, maybe you haven’t—but have you ever considered if those ads actually work? In this episode, we dive into the world of modern music marketing with the talented guitarist Joe Flip. This is more than just a discussion about ads; it’s a hands-on case study of what it takes to create, fund, and successfully launch advertisements that reach the people who genuinely care about your music. Joe takes us through his journey, sharing how he started, the resources and training that shaped his approach, and the mindset he uses when setting marketing goals. He doesn’t just talk theory—Joe shares real results, offering insights into what’s worked and what hasn’t. We explore essential topics like Spotify ads, email marketing, and merch sales funnels. Along the way, you’ll learn about budgeting, the importance of professional training, taking calculated risks, and leveraging algorithms to your advantage. If you’re looking to navigate the digital landscape, build stronger connections with your audience, and grow your music career, this episode is packed with practical advice you won’t want to miss. Full transcript and show notes: https://secretsfromthescene.com/48 01:08 Today's Topic: Modern Marketing Techniques 01:49 Guest Introduction: Joe Flip 03:58 Joe Flip's Musical Journey 05:15 Challenges and Early Career 10:25 The Stevie Ray Vaughan Tribute Shows 14:30 Impact of COVID-19 and Career Shift 24:47 Modern Marketing Strategies 36:00 Understanding Playlist Dynamics 36:34 The Role of Algorithms and Editorial Playlists 37:26 Monetizing Your Music: Strategies and Challenges 39:04 Building Fan Relationships Through Email Marketing 45:10 The Power of Free Plus Shipping Campaigns 47:43 Effective Use of Retargeting Campaigns 54:20 Preparing for a Live Album Release 58:28 Learning and Implementing Marketing Strategies 01:04:37 Final Thoughts and Advice for Musicians Interested in my Free Song Analysis? 🧰 https://helvigproductions.com/fixmysong Connect with the Guest 🔗 ‪@JoeFlip‬ Featured Song 👀    • Joe Flip "Mess Around" (official musi...   Connect with me! ✉️ Subscribe to the newsletter: https://secretsfromthescene.com 📷 Connect on Instagram: @secretsfromthescene 🕺 Connect on TikTok: @secretsfromthescene 📺 Subscribe on YouTube Let me know how I'm doing! 📬 Send me a message: [email protected] 💬 Suggest a guest or topic: [email protected] 🧡 Like and Subscribe ✍️ Leave a comment 🎙️ Brought to you by: https://helvigproductions.com Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime. #podcasting #newpodcast #music #musicindustry #minnesota