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Think About Your Users. User Centered Design Principles

In this video, Frank Spillers emphasizes the importance of always thinking about your users when making design decisions. He introduces the concept of "Get Out of the Building" (GOOB), a crucial part of user-centered design principles, which encourages designers to step outside their usual environment and put themselves in the user's shoes. Whether it’s simulating real-world interactions—like using a device with one hand or testing in different lighting conditions—GOOB is about developing a mindset focused on real user behavior and needs. Spillers explains that adopting an outside-in approach, rather than projecting internal assumptions onto users, is key to successful UX design. He encourages designers to create products that address actual user contexts and behaviors, which are discovered by getting out and observing users in their real environments. This practice helps teams better understand users, their needs, and how they interact with products, leading to more effective and relevant design solutions. The video also explores how aligning stakeholders with user behavior is essential to the design process. It’s not just about aesthetics—true user-centered design means understanding and responding to user behavior. By thinking about your users at every stage, from initial research to final design, you can create products that truly meet their needs. Whether you’re a designer looking to refine your user-centered design process or trying to understand how to design with your users in mind, this video provides actionable insights. Produced by the Interaction Design Foundation (IxDF), and led by Frank Spillers, it highlights how critical it is to understand your users and incorporate their behavior into your design thinking process. 🔗 Want to learn more what is “Get Out Of the Building” about before taking our full course? Then learn more for free on our always-updated UX / UI design glossary at: https://ixdf.io/before-the-design-pro... 🔗 Join us to take the “Mobile UX Strategy: How to Build Successful Products” online course. Make a concrete step forward in your career path today: https://ixdf.io/mobile-ux-strategy-yt-vd 🔗 Want to learn more? Become a member of the Interaction Design Foundation: https://ixdf.io/join-yt-vd Find us on social media: 🤳 Instagram: https://ixdf.io/instagram-yt-vd 👥 Facebook: https://ixdf.io/facebook-yt-vd 🐦 Twitter: https://ixdf.io/twitter-x-yt-vd 💼 LinkedIn: https://ixdf.io/linkedin-yt-vd 📝 IxDF Blog: https://ixdf.io/blog-yt-vd 🚅 IxDF Masterclasses: https://ixdf.io/master-classes-yt-vd ✈️ IxDF Courses: https://ixdf.io/courses-yt-vd 🛠️ If you have any questions about IxDF - contact: [email protected]