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How fake experts are used to mislead

My eleventh Critical Thinking about COVID video explores the fake expert strategy: one of the most persuasive forms of misinformation. In the 1980s, tobacco companies were desperate to convince us smoking wouldn’t kill us. They had a secret weapon - scientists willing to promote smoking. Tobacco executives called them white coats and the PR campaign was called the Whitecoat Project. It didn’t matter if they didn’t have any expertise researching the health impacts of smoking. They just had to look like an expert. Now, we see white coats being used to cast doubt on the scientific research into COVID-19. The arguments from these white coats are familiar denial techniques - anecdotal arguments and casting doubt on scientific research. But a white coat is persuasive. A group of white coats is even more persuasive. Follow me here: TWITTER:   / johnfocook   INSTAGRAM:   / johnfocook   FACEBOOK:   / john.cook.186   Please sign up for updates on my projects below: https://sks.to/crankynews