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Your variables don’t get filled with the information you want to track? With Relative Click Variables you will be able to pull in information relative to the interaction you tracked. n this video, let’s go through the steps setting up a Relative Click Variables Step by Step: 1. Enable your generic click trigger + Built-In Variables 2. Click on the element 3. Retrieve the latest value of the gtm.element in the Dev Tools with google_tag_manager[“GTM-XXXX”].dataLayer.get(‘gtm.element’) 4. Use the command .parentElement and querySelector to get to your desired output 5. Transfer all that into a Custom JavaScript variable OUTLINE: 0:00 - Introduction 1:43 - What I Mean by Data "Relative to the Click Element" 3:18 - Prerequisites 4:35 - Pulling Data Elements Using Google Developer Tools 9:27 - Set Up a Custom JavaScript Variable 10:02 - Testing 10:50 - Debugging 13:54 - Summary 🔗 Links The google_Tag_manager object • 3 ways to use the google_tag_manager ... 🎓 Measure Masters Membership: https://measureschool.com/measure-mas... ❓ Take Our GA4 Quiz: https://measureschool.com/google-anal... FREE Tag Manager Course: https://measureschool.com/products/fr... FREE Analytics Course: https://measureschool.com/products/fr... 🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/de... 🚀 Hire us: https://measureschool.com/services/?u... 📚 Recommended Measure Books: https://kit.co/Measureschool/recommen... 📷 Gear we used to produce this video: https://kit.co/Measureschool/measures... 📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW US Facebook: / measureschool Twitter: / measureschool LinkedIn: / measureschool