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In this research video blog, Dr Vedran Lesic discusses work that seeks to inform consumers on their domestic electricity usage. Vedran discusses some of his motivations for carrying out the research, including the wider connections between power usage and climate change, and the kinds of decisions that are made by consumers when it comes to purchasing household appliances. Vedran's research seeks to inform consumers in order to help them make more informed decisions about their electricity usage, and to encourage decision making that is informed by environmental issues. The contributors to the research project incorporated these methods from behavioural decision research, psychology, engineering and public policy. Visit https://business.leeds.ac.uk/blog/