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Market insights on European plant-based sales 2020-2022

In Europe, plant-based food retail sales have surged in recent years as new products and innovations have come to market, enabling more consumers to purchase next-generation plant-based meat, seafood, eggs and dairy that are competitive with animal products on taste, price and convenience. Here, GFI Europe's Senior Corporate Engagement Manager Carlotte Lucas takes a deep dive into GFI Europe’s analysis of NielsenIQ data across 13 European countries, and is joined by GFI Europe's Senior Communications Manager Sophie Armour to answer questions on the report findings. To read the full reports on the European and country-level data (available both in English and local language) visit our website: https://gfieurope.org/market-insights... In this video: 00:00:00 Intro 00:00:21 About the Good Food Institute Europe 00:02:21 Why we did this research 00:04:33 About the data 00:06:37 Overview of the European market 00:13:13 Category insights: plant-based meat and seafood 00:16:59 Category insights: plant-based dairy 00:21:54 Category insights: other plant-based categories 00:24:25 Conclusions and takeaways Question and answer session: 00:27:01 Why did plant-based yoghurt sales fall while other categories grew? 00:28:02 Why are plant-based foods so popular in particular markets such as Germany, the UK and the Netherlands? 00:30:42 Is growth in consumer demand being driven by new product launches or increased interest in existing brands and products? 00:31:59 Will new product launches lead to more competition for shelf space in plant-based sections of supermarkets, or do you think total shelf space allocated to plant-based products will grow with the number of products? 00:33:33 How does the relative resilience of plant-based foods in the face of inflationary pressures feed into consumer behaviour? 00:34:52 Are the declining unit sales of animal-based foods in parallel with growing unit sales of plant-based foods a sign of displacement, or are more factors at play? 00:35:55 Is there an indication of whether plant-based meat category growth is being driven by meat analogues closely matching the sensory and nutritional qualities of meat, or more vegetable-forward options like bean burgers? 00:37:07 What is the outlook for the plant-based market in 2023 and 2023 and beyond? 00:39:02 What should the sector's priorities be in order to keep growth going? 00:40:52 How do you think the plant-based cheese market will evolve in Europe? 00:42:18 Outro