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With FTC’s Health Breach Data Notification Rule, state privacy redefining consumer health data and more, healthcare marketers must tread cautiously to deliver personalized experiences to healthcare consumers while navigating PHI regulations. But how can you stay compliant without sacrificing marketing performance? This webinar brings together industry leaders to explore: -The biggest challenges we face as marketers due to these factors. -Innovative approaches to healthcare marketing that keep in mind consumer privacy laws. -Practical tips to balance compliance and effectiveness. -Strategies we recommend for targeting consumers and meeting business objectives. Chapters: 3:23 Challenges Healthcare Marketers Are Facing Due to Legislation 5:37 Using Creative to Refine Messaging 7:31 Data Collection in Healthcare Marketing 12:55 Practical Tips for Healthcare Advertising on the Frontlines 20:58 Strategies for Marketing While Meeting Business Goals 26:10 Where To Start With Healthcare Data ► GRADIANT, Goodway Group's modern funnel agency for healthcare: https://www.goodwaygroup.com/gradiant... Subscribe to our channel for more resources for the modern marketer ► / @goodwaygroup