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An Introduction to Baudrillard

In this introduction to Baudrillard, I look at his thought as it developed from a Marxist framework in Symbolic Exchange and death through to his hyperreal postmodern period exemplified in Simulacra and Simulation. I take an in-depth look at a number of his concepts. First I look at sign-value, which he argued must supplement Marx’s framework of use-value and exchange-value. He then takes this central concept forward arguing that copies of the real – simulacra – became increasingly detached from reality, referencing themselves more than the real and so developing a hyperreality. Postmodernity directs social life through code and simulation. Finally, I look at the concept of Symbolic Exchange; a basis for revolutionary thought that is meant to emphasize social life, ritual, gift-giving, energy expenditure, and neo-aristocratic values. In doing this, Baudrillard hopes to escape from the ‘law of value’, utilitarian logic, and dialectic history typical in much modern thought. Then & Now is FAN-FUNDED! Support me on Patreon and pledge as little as $1 per video: http://patreon.com/user?u=3517018 Or send me a one-off tip of any amount and help me make more videos: https://www.paypal.com/cgi-bin/webscr... Buy on Amazon through this link to support the channel: https://amzn.to/2ykJe6L Follow me on: Facebook: http://fb.me/thethenandnow Instagram:   / thethenandnow   Twitter:   / lewlewwaller   Sources (in recommended reading order): Stanford Encyclopaedia, Baudrillard, https://plato.stanford.edu/entries/ba... Douglas Kellner, Jean Baudrillard: From Marxism to Postmodernism and Beyond Richard J. Lane, Jean Baudrillard (Routledge Critical Thinkers) Cuck Philosophy, American Psycho, Baudrillard and the Postmodern Condition,    • American Psycho, Baudrillard and the ...   Jean Baudrillard, Symbolic Exchange and Death Jean Baudrillard, Simulacra and Simulation Credits: Stock footage provided by Videvo, downloaded from https://www.videvo.net Baudrillard Image: https://upload.wikimedia.org/wikipedi... en:User:Europeangraduateschool [CC BY-SA 2.5 (https://creativecommons.org/licenses/...)]