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Palworld's GENIUS Strategy to Success

Read the extended story here: https://www.belindaercan.com Amid intense controversy – that I’m sure you’ve heard enough about by now – Palworld has emerged out of nowhere to become one of the hottest new IPs on the market. But that was no accident. Pocketpair, the studio behind Palworld, used a “not-so-secret” 3-part strategy to achieve this feat. I’m Belinda, gamer and marketer in the gaming industry and I’ll unpack how Palworld’s strategy of delivering a simple promise made gamers absolutely fall in love with this new franchise. 0:00 Palworld's Metrics! 2:15 Marketing Funnel Time 3:21 The Awareness Stage 4:36 The Interest Stage 5:40 The Consideration Stage 6:43 The Conversion/Delight Stage 8:41 Launch/Post-Launch Stage 9:26 Timing, Baby 10:05 3-Key-Factors 11:50 Promise: OVERdelivered 12:14 And yet... /// Socials /// ▸ X:   / belindaercan   ▸ Instagram:   / belindaercan   ▸ TikTok:   / ercanbelinda   ▸ LinkedIn:   / belindaercan   /// Resourcs /// ▸  / palworld-a-marketing-coup   ▸  / unraveling-palworld-marketing-strategy-and...   ▸  / palwolrd_has_the_greatest_game_promise_eve...   ▸https://www.pcgamer.com/palworld-rele... ▸https://stepupyourgame.blog/2024/01/2... ▸https://newsletter.gamediscover.co/p/... ▸https://www.readtrung.com/p/psycholog... ▸Pocketpair's Youtube Channel and X account ▸myself Written & Produced by Belinda Ercan Edited and Packaged by https://n8wealth.com