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Unlocking the Untapped Business Growth Power of Producers in Independent Agencies 8 дней назад


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Unlocking the Untapped Business Growth Power of Producers in Independent Agencies

As we all dance on the tenuous thread of an indie agency life, success hinges on delivering creative excellence while maintaining strong client relationships and, of course, staying on time and budget. The producer plays a critical yet often overlooked role in achieving this balance. Two experienced agency leaders, NoCo founders Tsilli Pines and Amie Pascal, created the industry's only known extensive study on producers: the Producer Landscape Study. The data shed light on the role's untapped potential and why it's time for independent agencies to rethink their approach to this role to spark business growth and talent retention.

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