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Are you interested in the product business? Check out our new ''Future of product'' webinar series! https://www.eficode.com/the-future-of... To be successful, we must understand why our customer buys our product. In this video, Antti Suvanto from Eficode explains how good product management helps need, supply, encounter, and trigger meet. This understanding is fundamental to people responsible for the products – typically product managers. Luckily, modern product management has systematic methods and tools to improve this understanding to ensure the success of your products. Read more about product management: https://www.eficode.com/blog/why-does... About the speaker: Antti Suvanto is an experienced Product Manager who has been responsible for a wide range of products at different stages of their lifecycle. As a consultant, Antti has trained Product Managers, prepared product strategies, and helped companies manage their products. Antti has also been actively involved in building the Product Manager community in Finland. #productmanager #productmanagement #productdevelopment #devops #softwaredevelopment #lean #leansoftwaredevelopment