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Need help with reverse proxy hosting? Learn more and get in touch here: https://bit.ly/2RTx5hX If you have an international website, you might have heard about reverse proxy hosting. But what exactly is it, and how can it benefit your website? In simple terms, a reverse proxy server is a server that sits between a computer accessing the internet and the destination website providing the website content. The reverse proxy server is controlled by the website owner. It behaves like a web server, but instead of storing the website content, it forwards the request to a “parent server” where the content is stored. Typically, your reverse proxy server will be located in your target country, which will reduce page loading times in that country. This, in turn, should improve visitor loyalty, engagement and conversions. Also, since it’ll have an IP address in your target country, it can help with your geo-targeting efforts, as the search engines will believe that your content is hosted there, even if the parent server is actually somewhere else entirely. As geo-targeting is an important part of international SEO, this should improve your visibility and rankings in the search engines in your target country. Reverse proxy servers are useful when you want your website to appear to be in a particular country, without actually hosting your content there. For example, you might have a single content management system that feeds data to multiple domains targeting different countries. In this scenario, reverse proxy servers are an ideal, cost-effective solution that are cheaper and simpler than moving your content onto new servers located in all your different target countries. At Webcertain, we offer reverse proxy servers in over 40 countries worldwide, so if you are interested in reverse proxy hosting for your international website, get in touch with us today!