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The ups and downs of your data with Steve MacLaughlin

On this episode of the RKD Group: Thinkers Podcast, we’re excited to sit down with Steve MacLaughlin, an accomplished leader in nonprofit technology, serving as Vice President of Client Success at SJ Consulting and author of the book, “Data Driven Nonprofits.” His thought leadership has been featured in publications like The Washington Post and The Chronicle of Philanthropy, and he’s a regular contributor to discussions on how data and innovation shape the future of fundraising. In addition to his industry roles, Steve teaches at Columbia University and has served on the board of NTEN, furthering his commitment to advancing nonprofit impact. In this conversation, MacLaughlin discusses his experience working with nonprofit organizations and the role of technology in solving problems. He emphasizes the importance of data and the need to turn data into information and insights. MacLaughlin also highlights the cultural challenges of implementing data-driven strategies and the resistance to change. Show chapters 00:00 Introduction with Steve 09:24 The Importance of Data and its Evolution 18:24 Changing Roles and Challenges 27:11 The Shift from Online vs Offline to Single Gift vs Recurring Gift 34:04 Continuing the Drumbeat for Improvement