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What is Accessibility in UX Design? Example of Accessibility in Business

In this video, Vitaly Friedman explores the crucial role of accessibility in UX design and how it can significantly impact businesses and organizations. Rather than presenting accessibility as simply the ethical thing to do, Vitaly emphasizes why it matters for a company’s brand and customer experience. Accessibility in UX design goes beyond compliance or addressing the needs of people with disabilities—it’s about understanding the full spectrum of human interaction and how different conditions, both permanent and temporary, affect how users engage with products and services. Vitaly discusses key examples of accessibility in business, such as the approach used by Booking.com, which leverages Microsoft's inclusive design toolkit to map various interactions, like touch, seeing, hearing, and reading, across different conditions. This helps businesses realize that accessibility isn’t just for those with permanent disabilities. Temporary and situational disabilities—like a new parent holding a baby or a driver distracted by bright lights—also play a significant role in shaping user experience. By planning for accessible design, companies can build products that cater to a much wider audience, enhancing usability for all. Vitaly highlights how organizations can implement accessibility mapping, making it easier to relate to the concept in practical terms. This personalized approach helps businesses see accessibility as more than just a legal obligation or a checkbox—it becomes a key strategy for improving user satisfaction and expanding market reach. Understanding what accessibility means for business can transform the way products are designed, ensuring that every user, regardless of their abilities or conditions, has a seamless experience. Whether you're a UX designer looking to incorporate accessible design into your projects or an organization wanting to improve web accessibility, this video offers valuable insights. Vitaly Friedman shares strategies to make accessibility a core part of the design process, benefiting both the user and the business. This video, produced by the Interaction Design Foundation (IxDF), provides practical advice for designers and companies striving for a more inclusive approach to UX design. Join Vitaly Friedman as he illustrates the importance of accessibility in organizations and how it can make a real difference in both user experience and business success. 🔗 Learn more about Accessible and Inclusive Design Patterns in the webinar with Vitaly Friedman, Senior UX Consultant, European Parliament, and Creative Lead, Smashing Magazine: https://ixdf.io/accessible-and-inclus... 🔗 Want to learn more? Become a member of the Interaction Design Foundation: https://ixdf.io/join-yt-vd Find us on social media: 🤳 Instagram: https://ixdf.io/instagram-yt-vd 👥 Facebook: https://ixdf.io/facebook-yt-vd 🐦 Twitter: https://ixdf.io/twitter-x-yt-vd 💼 LinkedIn: https://ixdf.io/linkedin-yt-vd 📝 IxDF Blog: https://ixdf.io/blog-yt-vd 🚅 IxDF Masterclasses: https://ixdf.io/master-classes-yt-vd ✈️ IxDF Courses: https://ixdf.io/courses-yt-vd 🛠️ If you have any questions about IxDF - contact: [email protected]