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The science of plain tobacco packaging | Celebrating Impact

The way our research is different is that we've been using objective, behavioural measures to look at the effectiveness of plain packaging. What do people's eyes do when they see a plain pack, as compared to a branded pack?' Moves to impose plain packaging for cigarettes, including Australia's 2012 legislation on standardised #packaging and the recent UK commitment to do the same, have been strongly influenced by Olivia Maynard's #research into #tobaccopackaging, using eye-tracking #technology to measure the eye movements of adults and adolescents when viewing branded and plain cigarette packs. Watch the video to learn more! Olivia Maynard won Second Prize for 'Outstanding Early Career Impact' at the ESRC Celebrating Impact Prize 2014. The ESRC Celebrating Impact Prize recognises and rewards the successes of ESRC-funded #researchers achieving outstanding economic and societal impacts. Learn more about the Celebrating Impact prize ▶️ https://www.ukri.org/what-we-offer/es... Let’s connect! Twitter 🔗   / esrc   LinkedIn 🔗   / econ.  . YouTube 🔗    / theesrc   Instagram 🔗   / esrc_   We think you’ll like… ESRC Celebrating Impact Prize finalist: UCL COVID-19 Social Study team ▶️    • ESRC Celebrating Impact Prize finalis...   ESRC Celebrating Impact Prize finalist – Jenny Kitzinger and Celia Kitzinger ▶️    • ESRC Celebrating Impact Prize finalis...   Celebrating Impact Prize: what happened next? ▶️ https://www.youtube.com/watch?v=_nPeu... ABOUT ECONOMIC AND SOCIAL RESEARCH COUNCIL (ESRC) ESRC is the UK’s largest funder of economic, social, behavioural and human data science. Find out more ▶️ https://www.ukri.org/councils/esrc/ #ESRC #SocialScience #SocialResearch #Economics