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Sweet Fuel: The Remarkable Story of Brazilian Ethanol

Join Jennifer Eaglin as she discusses her new book and offers a historical account of the industry's origins. The Brazilian government mandated a mixture of ethanol in the national fuel supply in the 1930s, and the success of the program led the military dictatorship to expand the industry and create the national program Proálcool in 1975. Private businessmen, politicians and national and international automobile manufacturers together leveraged national interests to support this program. By 1985, over 95% of all new cars in the country ran exclusively on ethanol, and, after consumers turned away from them when oil was cheap, the government successfully promoted flex fuel cars instead. Yet, as she shows, the growth of this “green energy” came with associated environmental and social costs in the form of water pollution from liquid waste generated during ethanol distillation and exploitative rural labor practices that reshaped Brazil's countryside. Speakers: Jennifer Eaglin, Assistant Professor of History and Sustainability Institute Nicholas Breyfogle (Moderator), Associate Professor of History, Director, Goldberg Center