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Advice for retailers going online and wondering how to handle free shipping 1 день назад


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Advice for retailers going online and wondering how to handle free shipping

Retailers, small business retailers especially, can get stuck on what to do about a free shipping trigger point for their website and the actual shipping charges they apply. We have see it slow the process of getting their new website live. After looking at many websites across a range of product categories we have some advice that we hope is helpful. For the free shipping trigger, if you are not sure where to start, start with $100. Experience with the website will soon guide you as to where you might adjust this. Adjusting the free shipping trigger is easy. Where you land really depends on your own business. What you charge for shipping, when you do charge, needs to be simple and understandable. Too often we see retailers over complicate this. If you are not sure where to start, choose a number: $10, $12, $15, any number, and start there. Once the website is live, shopper engagement will guide you on where to land. Every online business has shipping costs. Be careful to not be sidetracked by big competitors that pitch free shipping. Sure, there are shoppers who chase free shipping. There are more shoppers who appreciate reliability, personal service, care with packaging and, most important, of all, immediate availability of stock. The advice in this video is part of a series of short videos we have for retailers having websites built by us and connected to our POS software. The goal of the video is to share information that helps you make an informed decision faster, to overcome a common hurdle on the path to getting live with your website. Tower Systems is a small business focussed POS software company developing, and supporting POS software for niche specialty retailers. Jewellers, garden centres, bike shops, toy shops, produce businesses, farm supply businesses, fishing shops, pet shops, charity businesses, landscape gardening businesses, antique shops, sewing shops, haberdashery businesses, newsagents and more benefit from this software. Find out more at www.towersystems.com.au Call 1300 662 957 or email [email protected]

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