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Media Influence: The Third-person Effect

Media Influence: The Third-person Effect explains 'The Third Person Effect' a a phenomenon in communication and media studies that suggests individuals tend to believe that others are more affected by mass media messages, including advertisements, news reports, or propaganda, than they themselves are. This effect was first proposed by W. Phillips Davison in 1983. Dr. Uma Shankar Pandey explores how the core of this effect lies in the perception gap: a person might acknowledge the persuasive intent of a media message but will often assume that other people are more susceptible to it. #mediaeffects #thirdpersoneffect #mediatheory Do Subscribe to the channel https://profusp.com/yt You can also connect with me: Website: https://profusp.com Facebook:   / profusp   Twitter:   / uspindia   Instagram:   / dr_usp   0:00 Intro 2:15 Measure 3:45 Theory 5:49 Factors 9:18 Criticism 10:22 Future