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PR Tactics for the Middle East Market | Brands Through Stories

Running a business today can feel like a roller coaster—one moment you're on top, and the next day, because of cancel culture, nobody wants to talk to you. PR has become an essential tool for business owners' survival and success. I'll be the first to admit I've neglected PR for years, but now I realise just how critical it is. In this episode, I'm excited to have Alistair Crighton, a highly experienced PR expert with over two decades of experience in the Middle East, joining me. We'll cover everything from the basics of PR and its connection to branding to the latest tools influenced by AI and the reality behind industry awards. If you need some good PR advice in Dubai and beyond, Alistair is definitely the person to reach out to. Episode breakdown: 00:00 - 03:42 - Introduction 03:43 - 08:10 - What is PR? 08:11 - 09:44 - PR & Branding: similarities and differences 09:45 - 17:50 - How to measure PR campaigns? 17:51 - 20:20 - The importance of PR for startups 20:21 - 29:24 - Chat GPT & a real writing 29:25 - 32:00 - Relationship between a company and a client 32:01 - 35:27 - PR in the past and now 35:28 - 39:39 - PR tactics to attract investors 39:40 - 41:49 - Peculiarities of PR in the Middle East 41:50 - 51:43 - The role of awards for the company 51:44 - 56:22 - Cultural sensitivities in the Middle East Alistair Crighton on Linkedin:   / alistair-crighton-02278b14   OUR HOST – NINA SEREDAI • Founder & Managing Director at Ninth Space – leading brand strategy consultancy in the Middle East • Passionate entrepreneur with 19 years of experience in the Middle East • Brand development expert with 100+ successful cases in portfolio • Founder & Managing Director at Vea training platform • Founder of one of the first business conference companies in the UAE • Public speaker • Mentor for purpose-driven entrepreneurs • Author of educational programs for business growth Nina Seredai website https://www.ninaseredai.com/ Nina Seredai on Instagram   / nina_seredai   Nina Seredai on LinkedIn   / nina-seredai-udalova-74174124   Spotify https://open.spotify.com/show/19mt4qj... Amazon Music https://music.amazon.com/podcasts/242... Apple Podcasts https://podcasts.apple.com/us/podcast... Google Podcasts https://podcasts.google.com/feed/aHR0... #ninaseredai #brandsthroughstories