BMW is testing a new system where customers pay monthly fees for features like heated seats and adaptive headlights. This is part of a trend among automakers to increase revenue by offering subscription-based services. While some consumers may find this appealing, a recent survey found that 75% of car shoppers do not want subscription-based features.
2017 2 года назад 3:15A video discusses BMW's decision to charge a monthly subscription for heated seats in their cars. The video argues that this is a ridiculous practice, as customers already paid a significant amount for the vehicle. The video also discusses the broader implications of this trend, suggesting that it could lead to a future where consumers are constantly paying for features they already own.
83549 2 года назад 5:59The video discusses the controversy surrounding BMW charging customers for features already installed in their vehicles, such as heated seats and steering wheels. The speaker argues that this is different from navigation systems, which require ongoing maintenance and updates. They emphasize that these features are physically built into the car and do not rely on internet access to function.
2846 2 года назад 4:11A family embarks on a road trip in their BMW, showcasing the ease of public charging. The car's plug and charge feature eliminates the need for charging cards, allowing for seamless and convenient charging at various stations. The video highlights the benefits of the BMW charging network, including its extensive reach and attractive rates.
14811 10 месяцев назад 2:24A family prepares for a road trip, highlighting the ease of charging their BMW with a connected home charging system. The system automatically optimizes charging based on available solar power and grid usage, ensuring the car is ready for the journey while balancing home appliance power needs.
14701 10 месяцев назад 2:28