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Try a better email marketing platform - https://www.marketing360.com/nurture In this video, we break down a 7 day lead nurture email sequence triggered off the submission of a lead form. Content tips: Be personable, conversational and natural. Keep short and punchy. Remember, most people only read the headlines. Email 1: Sent Right away: Set expectations - send thank you for your interest and next steps / what to expect Email 2: Sent Day 2: Build trust - why customers choose us, reviews, what customers are saying Email 3: Sent Day 4: Why you - what makes you different, why customers choose you, how do you compare to the competition, your story Email 4: Sent Day 7: Create urgency - offer discount or promotion or something to create urgency to start Note - If at any point the lead converts, the journey should stop. Don’t have a good email automation tool? Try Marketing 360. You can create beautiful emails and automation journeys. Plus, it all connects to your website and CRM! --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016, 2017, and 2018! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: / marketing360 Instagram: / marketing360 Twitter: / marketing360 Pinterest: / marketing360 Snapchat: / fuelyourbrand Youtube: / marketing360 Follow JB Kellogg's Leadership Content: YouTube: / jbkellogg Instagram: / jb_kellogg LinkedIn: / jb-kellogg Website: https://jbkellogg.com/