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As strategic planning season approaches, teams gather to chart the course for their company’s growth. While some challenges are clear, many teams fall into the trap of relying on internal perspectives shaped by outdated historical positions. This ‘Inside In’ thinking can skew market, competitor, and customer analyses, leading to ineffective strategies and wasted resources. Join us for an enlightening webinar on ‘Outside In’ strategic planning. We’ll explore how leveraging focused primary research can transform your strategic planning process, ensuring a comprehensive and accurate view of external market factors. Lean Focus ‘Situational Analysis’ methodology, in partnership with primary research from BroadBranch Advisors, offers a streamlined and cost-effective approach to integrating unbiased customer and competitor insights directly into your strategy.