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The Maruti Suzuki Jimny was amongst the most talked about launches of 2023 but within a year of launch sales have dropped to low triple digit figures. Hormazd Sorabjee - Editor, Autocar India - and Sergius Barretto - Managing Editor, Autocar India - discuss what went wrong in the latest Autocar Deep Drive Podcast powered by Kotak Mahindra Prime. Editor: Deven Bhalla You can learn more about Kotak Mahindra Prime on - Facebook: / kotakprimeltd Instagram: https://www.instagram.com/kotak.prime... Website: https://primeloans.kotak.com/emp-lead... DISCLAIMER: Loan offer is from Kotak Mahindra Prime Limited, a subsidiary of Kotak Mahindra Bank limited. Loan sanction and disbursement will be subject to complete documentation and credit approval at sole discretion of KMPL and subject to guidelines issued by RBI from time to time. KMPL may engage the services of marketing agents for the purpose of sourcing loan assets. Available at select locations. EMI Cover is being offered by Kotak Mahindra General Insurance co. ltd. By sending an SMS, you are hereby giving your consent to receive call/communication from Kotak Mahindra Prime Ltd for marketing purposes through Telephone/Mobile/SMS/Email for the above mentioned product/offer and that such content shall prevail over any current or subsequent registration of your number in the National Do Not Call Registry. T&C apply. Prefer to hear the Autocar India Deep Drive Podcast? Listen on: Spotify: https://spoti.fi/44re4Z5 Apple Podcast: https://apple.co/4dm563o Amazon Music: https://amzn.to/4blq94k Chapters - 0:00 - Introduction 0:36 - Jimny sales decline 1:59 - What went wrong? 3:25 - No diesel option 4:58 - Making a fun product practical 8:05 - Overemphasis on off-road ability 10:08 - Jimny 4x2 11:20 - Discounts 11:50 - Poor conversions 12:25 - City and highway use 14:00 - What can be done? 15:05 - Social media and customer clinics 16:35 - Electric Jimny 17:29 - Global appeal 17:48 - Toyota-badged Jimny 19:03 - New engines 19:21 - Looking ahead Deep Drive Podcast | Autocar India Listen Now: Spotify: https://spoti.fi/44re4Z5 Apple Podcast: https://apple.co/4dm563o Amazon Music: https://amzn.to/4blq94k SUBSCRIBE to Autocar India for the hottest automotive news and the most comprehensive reviews ► http://bit.ly/AutocarInd Autocar India is your one-stop source for test drive reviews & comparison tests of every new car and motorcycle launched in India. We also offer a great mix of other automotive content, including weekly news, motor show reports, travelogues and other special features. Website: http://www.autocarindia.com Facebook: / autocarindiamag Instagram: / autocar_india Twitter: / autocarindiamag New car reviews ►http://bit.ly/ACI-NewCarReviews Comparison tests ►http://bit.ly/ACI-Comparison New bike reviews ►http://bit.ly/ACI-BikeReviews Features ►http://bit.ly/ACI-Features #autocarindia #deepdrive #podcast #marutisuzukijimny