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Continuous product discovery is the next evolution in how to build products that customers care about. This case study will highlight how one organization is adopting continuous product discovery practices across the enterprise. It will explore the transformation by the leadership team, by product teams, and by each of the individuals that make up those teams. For companies considering adopting continuous product discovery practices, this case study will give you a blueprint for how to reinforce this transformation and will include gotchas to look out for as you adopt this change. Want more inspirational talks like this? Join us at Front in 2018: Front UX & Product Management Workshop Series 4-5 January 2018 https://www.frontutah.com/workshops Front UX & Product Management Case Study Conference May 2018 https://www.frontutah.com/conference