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Generative AI is revolutionizing marketing by streamlining creativity and enabling hyper-personalized content at scale. In this video, part of a series, BCG's Jessica Apotheker explores the possibilities of GenAI and provides insights on how to get started. Discover more about BCG's expertise in Generative AI: https://www.bcg.com/x/artificial-inte... ------- Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG's founder—always challenging the status quo—has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients. Subscribe to BCG’s YouTube channel: https://goo.gl/hsFsVT Visit us at https://www.bcg.com