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Our team evaluated hundreds of fintech companies, looking at everything from product novelty to customer and revenue growth to leadership team diversity. We interviewed both CEOs and industry insiders. To be considered, startups need to have their headquarters or substantial operations in the U.S. and can’t be part of a public company. Three categories that primarily serve other businesses—Payments, Wall Street & Enterprise and Business to Business Banking–made the strongest showing, accounting for 27 of our 50 picks and seven of the 13 first-time honorees. That’s not so surprising at a time when there’s no longer unlimited VC funds to lavish on big consumer marketing campaigns. The Real Estate category, hard hit by interest rates, had only two companies on the list. Blockchain and Crypto, recovering from big scandals and bankruptcies, had only three–and those were startups dedicated to building a sounder, more secure infrastructure for the future. Here are 5 of the hottest fin tech firms in the U.S. Read the full story on Forbes: https://www.forbes.com/lists/fintech5... Subscribe to FORBES: https://www.youtube.com/user/Forbes?s... Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership... Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: / forbes Forbes Video on Instagram: / forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.