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🌎 The content marketing news you need to lead from Content Marketing Institute’s Robert Rose. In competing events, OpenAI and Google each launched major AI upgrades this week, including multimodal models, desktop apps, and real-time interaction capabilities. Despite the rumors, both businesses left the implications for search and marketing out of their conversations. Robert Rose says it’s a clear sign the biggest players are positioning their products for consumer appeal, which convinces him that businesses need to find their own operational footing before incorporating AI tools. 📣So, what do you think? Do you see marketing potential in Google and OpenAI's announcement of AI-powered voice, visual, and interactive features? Let us know in the comments. 👀 Related: Tech Takes Over Marketing (But Not How You Think) https://contentmarketinginstitute.com... ⭐️Sources: https://io.google/2024/