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In this video Chris stresses the importance of critical thinking and not blindly following templates, and encourages people to embrace their uniqueness and not be afraid to stand out. He also emphasizes the importance of knowing your target market in order to create effective messaging. Don't miss our 2023 Europe Tour: https://bit.ly/futureuro23 This video is but a small taste of our upcoming 2023 Business Clinic Europe Tour; where for 8hrs exclusively with me I will teach you the ins and outs of mastering sales, painlessly pricing, and becoming a subject matter expert who generates leads beyond their expectations. Apr. 14 – London: Business Clinic Apr. 15 – London: Personal Branding Apr. 17 - Warsaw (NEW): Business Clinic Apr. 19 – Amsterdam: Business Clinic Apr. 21 – Berlin: Business Clinic Apr. 22 – Berlin: Personal Branding Apr. 24 – Bucharest: Business Clinic Apr. 26 – Porto (NEW): Business Clinic Apr. 28 – Barcelona: Business Clinic Apr. 29 – Barcelona: Personal Branding Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts == We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host: Chris Do Producer: Mark Contreras Editor; @RodrigoTasca Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic